As a small business owner or charity leader (marketing manager or comms all-in-one human), staying ahead of the curve is no longer optional – it’s essential. But, the biggest issue we all face as marketers and non-marketers alike is quite literally the pace of change. It was a tad outrageous before covid-19; now we see an exponential explosion thanks to digital marketing changing so much, social media pivoting and new platforms emerging changing the game again, and well, a 2025 blog wouldn’t really be worth its salt if it didn’t mention AI.

The first quarter of the year can feel a bit bleak, but for charities, it's a time of renewed energy and exciting possibilities. As we emerge from the winter months, there's a renewed sense of hope and a desire to make a difference. And that's where savvy marketing comes in!

Discover how SEMrush empowers small businesses to thrive in the digital world. From SEO to PPC and content marketing, learn how this all-in-one tool boosts visibility and drives growth. Start unlocking your business potential today!

Marketing on a shoestring budget isn’t just possible—it’s empowering. By leveraging social media, creating valuable content, building partnerships, and optimising your online presence, you can achieve meaningful results. Remember, consistency is key. Experiment, measure, and refine your strategies to find what works best for your small business.

Start small, think big, and watch your business grow!

If you’ve never used Mailchimp before, don’t worry. I’ll walk you through the basics to get your first campaign up and running.

I always eagerly anticipate what Aldi do (and the rest of the retailers too, Dobbies, John Lewis, M&S, Lidl etc. etc. etc.). Especially so for Aldi this year.

Whether you're running a small team or working solo, a VPN can enhance your security, protect sensitive data, and give you peace of mind. So, let's break it down and see why investing in a VPN is a savvy move for small businesses and charities.

Learn how to set up a website step-by-step, including SSL, domain registration, platforms for different needs, and when to hire external help.

QR codes have transformed from niche technology to mainstream marketing powerhouse. They offer an easy, low-cost way for small businesses to boost customer engagement and track performance. Yet, it's important to ensure they're accessible to all customers, with innovations like NaviLens leading the way. Ready to implement a QR code strategy? The Cheery Marketeery is here to help you create dynamic campaigns that drive results

As a local café, restaurant, or bar owner, you have the potential to create lasting connections with your community. By implementing affordable marketing strategies, optimising for local SEO, creating a DIY marketing plan, and harnessing the power of social media, you can elevate your business without stretching your budget.

Knowing your target audience is like having a secret weapon in your marketing arsenal. It helps you tailor your messaging, choose the right platforms, and create content that resonates. In this guide, i’ll take you on a journey to discover who your ideal customers are and how to connect with them effectively.

Congratulations on your fantastic small business idea! Now, how do you share your amazing products or services with the world? That’s where marketing comes into play. Marketing is not just about selling; it's about building relationships, creating awareness, and growing your business. Plus, you don’t need a massive budget or a marketing team to make it happen! In this guide, we’ll explore fun, effective, and budget-friendly marketing strategies you can implement immediately.

In today's digital age, social media has become an essential tool for businesses, organisations, and individuals to connect with their audience. With countless platforms available, selecting the right ones for your organisation can be overwhelming for people to choose which ones are right for them. This blog post will guide you through the process of choosing the best social media platforms based on your organisation's goals, audience demographics, and desired outcomes.

A small charity is driven by purpose and that’s the purpose of a small number of super passionate people. Running a small charity can be incredibly rewarding, but it also comes with unique challenges. One of the biggest hurdles is often limited funding and awareness of the charity's existence. However, with the right strategies and tools, even small charities can make a big impact. In this blog post, i'll explore some effective marketing tactics that won't break the bank.

Snapchat, often associated with younger generations, offers unique marketing opportunities that can be highly effective. It was pretty big about 10 years ago and slumped a bit but now its back. Here's why...

So, you've decided to take the plunge into the world of marketing. But where do you even start? With so many platforms and tools out there, it can feel overwhelming. Fear not though, I am here to help you navigate this industry and help you make the informed decisions which are right for your organisation. In this short guide, I'll break down some of the top marketing platforms that are easy to use and can help you achieve your goals.

YouTube is a powerhouse platform that can significantly boost your marketing efforts. Here's why...