As a small business owner or charity leader (marketing manager or comms all-in-one human), staying ahead of the curve is no longer optional – it’s essential. But, the biggest issue we all face as marketers and non-marketers alike is quite literally the pace of change. It was a tad outrageous before covid-19; now we see an exponential explosion thanks to digital marketing changing so much, social media pivoting and new platforms emerging changing the game again, and well, a 2025 blog wouldn’t really be worth its salt if it didn’t mention AI.

The first quarter of the year can feel a bit bleak, but for charities, it's a time of renewed energy and exciting possibilities. As we emerge from the winter months, there's a renewed sense of hope and a desire to make a difference. And that's where savvy marketing comes in!

Discover how SEMrush empowers small businesses to thrive in the digital world. From SEO to PPC and content marketing, learn how this all-in-one tool boosts visibility and drives growth. Start unlocking your business potential today!

Marketing on a shoestring budget isn’t just possible—it’s empowering. By leveraging social media, creating valuable content, building partnerships, and optimising your online presence, you can achieve meaningful results. Remember, consistency is key. Experiment, measure, and refine your strategies to find what works best for your small business.

Start small, think big, and watch your business grow!

QR codes have transformed from niche technology to mainstream marketing powerhouse. They offer an easy, low-cost way for small businesses to boost customer engagement and track performance. Yet, it's important to ensure they're accessible to all customers, with innovations like NaviLens leading the way. Ready to implement a QR code strategy? The Cheery Marketeery is here to help you create dynamic campaigns that drive results

As a local café, restaurant, or bar owner, you have the potential to create lasting connections with your community. By implementing affordable marketing strategies, optimising for local SEO, creating a DIY marketing plan, and harnessing the power of social media, you can elevate your business without stretching your budget.

Knowing your target audience is like having a secret weapon in your marketing arsenal. It helps you tailor your messaging, choose the right platforms, and create content that resonates. In this guide, i’ll take you on a journey to discover who your ideal customers are and how to connect with them effectively.

Congratulations on your fantastic small business idea! Now, how do you share your amazing products or services with the world? That’s where marketing comes into play. Marketing is not just about selling; it's about building relationships, creating awareness, and growing your business. Plus, you don’t need a massive budget or a marketing team to make it happen! In this guide, we’ll explore fun, effective, and budget-friendly marketing strategies you can implement immediately.