Snapchat: More Than Just Filters.
Snapchat, often associated with younger generations, offers unique marketing opportunities that can be highly effective. It was pretty big about 10 years ago and slumped a bit but now its back. Here's why:
Ephemeral Content: Snapchat's Stories feature allows you to share content that disappears after 24 hours, creating a sense of urgency and exclusivity.
Visual Engagement: Snapchat's focus on visual content, such as photos and videos, makes it ideal for showcasing products, sharing behind-the-scenes glimpses, and running contests.
Younger Audience: Snapchat has a predominantly younger demographic, making it a great platform for reaching Gen Z and Millennials. However, the 32+ age range are tending to use it much less, if at all these days.
Augmented Reality (AR) Lenses: Snapchat's AR lenses offer a fun and interactive way to engage with your audience and create shareable content.
I do offer a separate digital service which you can look at on my services page.
A Fun Fact: Snapchat was originally called "Picaboo" before it rebranded in 2011!
Key Snapchat Dimensions for 2024
Snap: 1080x1920 pixels (vertical)
Story: 1080x1920 pixels (vertical)
Bitmoji: 1024x1024 pixels
Profile Picture: 1024x1024 pixels
Why You Need a Snapchat-Specific Social Media Marketing Plan
While Snapchat shares some similarities with other platforms, it has unique features and best practices that require a tailored approach. Here's why:
Ephemeral Nature: Understanding how to leverage the ephemeral nature of Snapchat Stories is crucial for maximizing your reach.
AR Lenses: Creating engaging AR lenses can help you stand out and drive engagement. These are quite common for weddings of big events.
Younger Audience: Tailoring your content and messaging to appeal to Snapchat's predominantly younger audience is essential.
Analytics: Snapchat offers analytics tools to track your performance and measure the impact of your campaigns.
Choosing the Right Platforms
Based on your goals and audience analysis, you can select the most suitable platforms for your organisation. Here are some additional factors to consider:
Platform features: Evaluate if the platform offers the features you need, such as video uploading, live streaming, or e-commerce integration. Are these formats your audiences engage with or are they better for your audience - perhaps accessibility is a key focus for you.
Time commitment: Assess how much time and resources you can dedicate to managing your social media presence. The more social platforms the more time you need to dedicate to copy, content and community management. I can help you figure all that out though.
Budget: Consider the costs associated with each platform, including advertising and paid tools. You can make gains with meta but it’s important to consider all platforms and what’s going to be best for your business or charity.
So, if you're looking to connect with a younger audience and leverage the power of visual storytelling, Snapchat is definitely worth considering!
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Thanks for reading and have a great week!
Cheerybye for now,
The Cheery Marketeery.
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